Chaos Theory: How to Survive and Thrive in a Dynamic AI Environment
The rapid rise of AI, compounded by rampant misinformation and growing societal divisions, places PR professionals at the center of uniquely challenging ethical crossroads.
This 60-minute webinar features Mark W. McClennan, APR, Fellow PRSA, a premier voice on AI ethics in communications. Mark will tackle the toughest ethical dilemmas facing today's PR leaders. Attend and equip yourself with advanced strategies to ethically lead your organization through uncertainty, ensuring your reputation thrives in an increasingly complex world.
You’ll learn:
- How PR leaders can navigate AI's ethical grey areas with confidence
- Practical frameworks for making tough, real-time decisions under public scrutiny
- Advanced preparation for emerging AI-related challenges uniquely impacting PR roles
- A discussion of PRSA’s newest ethics advisory dealing with AI agents
For those who are APR accredited, this webinar counts toward the ethics portion of your APR Renewal.
Attendees will be invited to submit questions in advance upon registration.
Thanks to the Southeast Wisconsin PRSA for organizing this session and opening it up to all PRSA members and guests.
Cost:
- $15 for any PRSA member
- $25 for a non-member
- $5 for students
