Perspective Blogs

From the President — June 2026

Posted on May. 26, 2026  /  Executive Insights  /  0

This month, Minnesota PRSA is proud to be the host chapter, welcoming communicators from across the region to the 2026 PRSA Midwest District Conference, June 24-26. Under this year’s theme, “Bold Communicators in the Bold North,” the conference is all...

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Celebrating AANHPI Heritage Month and Older Americans Month

Posted on Apr. 29, 2026  /  Diversity, Equity and Inclusion  /  0

In May, we observe two important recognitions: Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage Month, and Older Americans Month.

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From the President — May 2026

Posted on Apr. 29, 2026  /  Executive Insights  /  0

If you’ve ever wondered what happens when you mix brilliant communications minds with a ballpark, sassy walk-up music and a whole lot of personality—April 22 at CHS Field was your answer.

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From the President — April 2026

Posted on Apr. 1, 2026  /  Executive Insights  /  0

In a profession built on words, relationships and ideas, it can sometimes be hard to point to the credentials that define our expertise. That’s one of the reasons the Accreditation in Public Relations (APR) is so meaningful.

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April is Autism Acceptance Month

Posted on Apr. 1, 2026  /  Diversity, Equity and Inclusion  /  0

Autism Acceptance Month 2026 takes place throughout April, focusing on fostering inclusion, understanding and celebrating the strengths of autistic individuals rather than just awareness.

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Beyond the Generalist: The Rise of the Strategic Architect

Posted on Feb. 26, 2026  /  Perspectives  /  0

In the traditional communications landscape, solo practitioners have long been unfairly pigeonholed as generalists—jacks-of-all-trades whose versatility is mistaken for a lack of focus.

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From the President — March 2026

Posted on Feb. 26, 2026  /  Executive Insights  /  0

If there’s one thing I love about Minnesota PRSA, it’s that there’s no single path—or single title—that defines who belongs here.

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March Celebrates Women's History Month

Posted on Feb. 26, 2026  /  Diversity, Equity and Inclusion  /  0

Historically, the story of women has often been one of silence and bias. Women's History month provides a dedicated time to revise narratives that have largely ignored women's contributions and is a time to inspire future generations.

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What It’s Really Like to Go Solo

Posted on Feb. 26, 2026  /  Perspectives  /  0

Consultant, freelancer, advisor, on-demand story sculptor and advanced message whisperer (a particularly fancy one I encountered recently!)—there are plenty of names for solo strategic communications practitioners like me.

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From Unexpected Change to Independent Success

Posted on Feb. 26, 2026  /  Perspectives  /  0

Building a professional network is critical to success, and I didn’t have much of one when I started on my own. This is where groups like PRSA are helpful.

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