Perspective Blogs

Celebrating Hispanic and Latine Heritage Month

Posted on Sep. 1, 2026  /  Diversity, Equity and Inclusion  /  0

In the Twin Cities, Hispanic and Latine Heritage Month is celebrated from Sept. 15 to Oct. 15 to honor the profound cultural, economic and historical contributions of the local Hispanic community.

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From the President — September 2026 

Posted on Sep. 1, 2026  /  Executive Insights  /  0

September is Ethics Month — a time to refresh your knowledge of PRSA’s Code of Ethics, explore the latest ethical guidance and programming available to communicators, and celebrate the ethical legacy of chapter leaders.

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AI Can Act. Communicators Are Still Accountable.

Posted on Sep. 1, 2026  /  Perspectives  /  0

AI does not make ethical decisions. People do. But the ethical questions we face continue to evolve. That is where PRSA’s Ethical Standards Advisories, or ESAs, become especially valuable. They help translate the principles of the Code into guidance.

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Black Business Month: How PR pros can move from awareness to action

Posted on Aug. 3, 2026  /  Diversity, Equity and Inclusion  /  0

Every August, organizations highlight Black-owned businesses through social media posts, profiles and recognition campaigns. While media coverage, storytelling and social amplification matter and can build awareness, it’s not enough.

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From the President — August 2026

Posted on Aug. 3, 2026  /  Executive Insights  /  0

One of my favorite things about working in public relations is that we get to witness a little bit of magic. We help organizations solve problems, build trust, inspire action and change behavior. We launch products, navigate crises, strengthen...

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Eva Keiser Earns PRSA Midwest District Platinum Award, Continuing Minnesota's Legacy of Leadership

Posted on Jun. 30, 2026  /  Perspectives  /  0

Eva Keiser, APR, Fellow PRSA, was presented with the 2026 PRSA Midwest District Platinum Award, recognizing her outstanding leadership, dedicated service to PRSA and significant contributions that advance the public relations profession.

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Honoring International Non-Binary People’s Day

Posted on Jun. 30, 2026  /  Diversity, Equity and Inclusion  /  0

International Non-Binary People’s Day is July 14 each year—exactly halfway between International Women’s Day (March 8) and International Men’s Day (Nov. 19). The day increases the visibility of non-binary individuals and the unique challenges they face.

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From the President — July 2026

Posted on Jun. 30, 2026  /  Executive Insights  /  0

This summer, America is celebrating a remarkable milestone: 250 years since our nation's founding. As I reflect on that anniversary, I'm reminded that strong communities endure because people invest their time, talent and passion in something larger...

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In Memory of Margaret Ann Hennen, APR, Fellow PRSA

Posted on Jun. 11, 2026  /  Perspectives  /  0

For me, Margaret Ann was a touchstone, who always put the truth first in a world where so much is made up. Doing the doable, getting the getable, finding the findable, and helping us all find and achieve our better selves.

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June is Pride Month

Posted on May. 26, 2026  /  Diversity, Equity and Inclusion  /  0

During the Month of June we celebrate Pride! For over half a century, Twin Cities Pride has transformed Minneapolis from a site of quiet protest into the home of one of the largest free LGBTQIA2S+ celebrations in the United States.

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