What It’s Really Like to Go Solo
Posted on Feb. 26, 2026 / Perspectives / Subscribe 0
MTI Communications
Consultant, freelancer, advisor, on-demand story sculptor and advanced message whisperer (a particularly fancy one I encountered recently!)—there are plenty of names for solo strategic communications practitioners like me.
As a communications consultant (my preferred moniker) who’s spent nine years—and counting—across two solo stints, I’ve learned there’s no shortage of questions about going out on your own. Some fit perfectly; others reveal common misconceptions.
So here’s my take: Myth or Fact—Communications Consultant Edition.
Going solo only works for introverts. MYTH.
I know a healthy mix of introverts and extroverts who’ve hung out their own communications shingle. You need to be comfortable working independently—but you also need to network and put yourself out there. I partner with other consultants and stay connected through Minnesota PRSA, which helps me build relationships and sharpen my skills.
There’s administrative work involved. FACT.
Setting up and maintaining a solo practice is very doable, but it takes some effort. You’ll establish a business entity (LLCs and S-corps are common), set up your tech (I have my own email domain, Microsoft 365, Zoom) and build trusted relationships with an attorney and accountant. I’m fortunate to have someone who’s both—and flies solo, too.
Finding and keeping clients is really hard. MYTH (mostly).
Paths vary. Some consultants begin with former employers; others start from scratch. It’s important to market yourself, nurture your network, define a niche (if you have one)—and stay flexible. I specialize in health care but recently led communications for a firm’s cybersecurity breach. It was nice to branch out a bit.
Bottom line: Thousands of communications peers consider going solo each year. When and if the time is right for you, reach out to me or another consultant, freelancer or advanced message whisperer. We’re happy to share our experiences and support your journey in any way!
Here I am catching up with Adrienne Foley, APR, at the December 2025 Minnesota PRSA Holiday Party!
My ongoing joke with myself as a solo practitioner—I won … again!
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