Blog Archives
Perspective Blogs
Eva Keiser Earns PRSA Midwest District Platinum Award, Continuing Minnesota's Legacy of Leadership
Posted on Jun. 30, 2026 / Perspectives / Subscribe 0
Eva Keiser, APR, Fellow PRSA, was presented with the 2026 PRSA Midwest District Platinum Award, recognizing her outstanding leadership, dedicated service to PRSA and significant contributions that advance the public relations profession.
Read More
In Memory of Margaret Ann Hennen, APR, Fellow PRSA
Posted on Jun. 11, 2026 / Perspectives / Subscribe 0
For me, Margaret Ann was a touchstone, who always put the truth first in a world where so much is made up. Doing the doable, getting the getable, finding the findable, and helping us all find and achieve our better selves.
Read More
Beyond the Generalist: The Rise of the Strategic Architect
Posted on Feb. 26, 2026 / Perspectives / Subscribe 0
In the traditional communications landscape, solo practitioners have long been unfairly pigeonholed as generalists—jacks-of-all-trades whose versatility is mistaken for a lack of focus.
Read More
From Unexpected Change to Independent Success
Posted on Feb. 26, 2026 / Perspectives / Subscribe 0
Building a professional network is critical to success, and I didn’t have much of one when I started on my own. This is where groups like PRSA are helpful.
Read More
What It’s Really Like to Go Solo
Posted on Feb. 26, 2026 / Perspectives / Subscribe 0
Consultant, freelancer, advisor, on-demand story sculptor and advanced message whisperer (a particularly fancy one I encountered recently!)—there are plenty of names for solo strategic communications practitioners like me.
Read More
Fast + Flexible: C-suite Leadership
Posted on Feb. 19, 2026 / Perspectives / Subscribe 0
Based on a survey of 100 C-suite execs and 1,000 employed adults, along with interviews with 60+ senior leaders, we released our 2026 C-suite Perspectives Study
Read More
State of AI Regulations Affecting PR Practitioners
Posted on Jan. 30, 2026 / Perspectives / Subscribe 0
As AI becomes more embedded in daily PR work, Regulation is beginning to respond, and PR teams need to understand how these rules affect the messages they send every day.
Read More
Classics Awards Primer – Craft a Standout Entry
Posted on Jan. 16, 2026 / Perspectives / Subscribe 0
Putting together an award entry can seem daunting—but it doesn’t have to be! This Lunch & Learn webinar is designed to help you craft a standout submission for the upcoming Minnesota PRSA Classics or PRSA Silver Anvil competitions.
Read More
Insights from ICON 2025
Posted on Dec. 1, 2025 / Perspectives / Subscribe 0
PRSA ICON is the largest annual conference for communications and public relations professionals.
Read More